Naturezza follows the same communication style of Via Uno, since it is a brand that belongs to the same Group. Its advertising is under the responsibility of a competent ad agency, which, together with the Group’s marketing team, shapes a brand targeted at environmental protection – yet without forgetting to highlight essential topics such as fashion and style.
URGENT DESIRES
This season, the inspiration for Naturezza’s collection came from the urban chaos: the mixture of feelings, the daring and the new styles, which are customized and individual.
With a democratic gaze at the unusual and totally renewed looks, Naturezza’s autumn-winter collection has been pushed beyond the ordinary, matching boldness with delicacy; and sensuality with romanticism. A mixture of styles and cultures, interconnecting the past with the future.
The great new launch that Naturezza presents for the autumn-winter season is a collection of purses in colors and shapes that are the trends of the season. The ideal models for the everyday life.
SEDUCTION
Eccentricity, thrill and extravagance. This seductive style worn at parties gives the sensation that life is made of glamour and passion.
The color palette wanders across strong shades like red and black, and the season's hits: camel and brown.
Animal prints, details of studs and chains with strass will be seen on sandals, boots, and pumps with front half platform.
STRUGGLE, DO NOT QUARREL
Maid Marian continues to be the inspiring muse. Remnant of the last season, she promises to reign totally and absolutely this season.
The difference lies in the details. The simplicity in dressing and in the laid-back accessories conveys good mood and attitude.
Sober colors like coffee, natural and military green can be seen on riding-style boots, ankle-boots with details of synthetic fur, open boots, and medieval-style velvet ballerinas.
AT ANY TIME
Long live urbanism! Thin and compact materials make a good pairing with women who know the best life has to offer. The style is casual and comfortable, but elegance and simplicity are not lost.
Golden details and small bows give charm to models like open boots, wide-strapped sandals and (low and medium) Sabrina / kitten heels, which make their comeback this season.
VIBRATION
The pop culture of the 60’s and 70’s, with the exacerbated feelings of optimism, vibration, and extravagance. Technology works towards elegance, with chic and futuristic looks. It is a universe where glamour and urban elements are mixed with a sport style, resulting in laid-back and comfortable items.
The shades of black, white, natural, navy blue and red are present on medium- and low-heeled knee-high and ankle-boots, open boots, sneakers, ballerinas, and flat sandals. Reptile prints, as well as voluminous knitted items and intense contrasts mark their presence, too.
LOVE AND POETRY
Femininity, sensuality and romanticism transform the urban universe into a place of pure nostalgia. Pearls, bows, stones and flowers give the refined touch of the Boho Baroque style.
One sees lots of high and cone-shaped heels, flat ballerinas, platforms in several heights and furs in intense colors red, wine, tobacco, and ebony.
A member of the Via Uno Group, Naturezza follows the already recognized quality standards adopted by the company. Most of its products bear the green seal for environmental responsibility, i.e., they come from clean and sustainable sources. Furthermore, Naturezza does not use any raw materials from animal origin. All the manufacturing process is carried out by a team that is specially trained to comply with the rigorous technical standards used by the brands. The final product is, of course, footwear with proven quality and durability, which keeps pace with the latest fashion trends – because being aware also means knowing how to become prettier.
